Monday, September 5, 2011

Zynga model for democracy!

Zynga analyses their games on a daily or intra day basis and makes changes to keep users happy. What if we model a democracy with such analytics where it is applicable. Zynga itself says analytics are not applicable in all scenarios but where they are applicable they work well.

If we could implement an analytics based wing of a democracy, we don't have to vote once in 5 years but our behavior feeds into the government and changes the society we live in.

The Anna Hazzare work in India is analytics feedback to government by show of numbers on the street. Sort of like analytics by passing 5year cycles!

Taxes could be dynamic. Fed rates could be changed on a daily basis. What if ...

For my non-bay-area friends the Zynga model is ..

Zynga is an online social (read Facebook based) game company. Farmville is from Zynga. They make many games very quickly and see what clicks. They monitor the games very closely on a daily or sometimes multiple times a day for user activity. If players are leaving or not paying enough for the game, they make adjustments. This level of monitoring needs extensive data processing for which considerable investment and skill is required. This field is the analytics I was referring to. Analytics is being used increasingly by companies, soon it will be commonly available, just like governments now have websites.